COURSE SCHEDULE

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schedule not available at this time

	EXAM REGISTRATION
	LOCATION
	Most courses are held at the Donald W. Reynolds Center.  Please check individual course listings for more details.
	FEES
	Fees vary by course.
	CONTACT US
	PROGRAM BROCHURE
	UPCOMING COURSES
	Shopper & Category Development Advanced Immersion Session 2 Advanced Immersion Session 1 Fundamentals of Retail Price Planning Fundamentals of Assortment Planning Effective Shelf Management Fundamental CPG Data Sources Fundamentals of Forecasting & Inventory Management Negotiation Strategies & Implementation Retail and Manufacturer Finance Promotion Event Planning & Post Promotion Analysis Understanding Brand Equity and Positioning Problem Solving, Opportunity Identification, & Project Management

Consumer & Shopper Analytics & Actionable Insights

Objectives

Create an advanced understanding of the most effective approaches, techniques, and business questions to generate actionable shopper and consumer insights.

Description

The course focuses on the application of consumer/shopper research, household panel, geodemographic and retailer loyalty data to business planning. It includes the best practices in identifying research and/or analytical needs, utilizing various research methodologies and analytical techniques and converting data and analysis into actionable insights.

Key Learning

• The difference between analysis and insight
• The process from business needs/issues to insights
• Key types of qualitative and quantitative research - their appropriate use and limitations
• Other Consumer/Shopper Data - Geodemographic, NPD, Loyalty Card, HH Panel
• Research, Data & Analysis Prioritization - cost justifying your consumer/shopper research and analysis investment
• Advanced Analytical Techniques - their appropriate use and limitations
• How to synthesize findings from many analyses into breakthrough insights
• Application of research & analysis within Shopper & Category Development planning, implementation & review
• How to apply course learning tomorrow as a retailer and as a manufacturer
• Advanced Courses