Effective Shelf Management

Objectives

Give participants the skills to maximize effectiveness of a shelving plan while ensuring maximum shopper impact and financial payout.

Description

Participants learn to create shelving plans that can most effectively convert a store shopper into a category buyer. Unlike simple shelf management training this seminar starts with the psychology of consumer shopping behavior and addresses all of the shelving elements that can generate sales.

Key Learning

• The cognitive psychology of shopping and buying.
• The strategic framework for shelf management
• Shelf management (in-store merchandising) - the key components
• Effective shelf management planning
• Components of effective shelf management decisions
  • Space, location and adjacency decisions
  • Category layout, design
  • Private Label placement
  • Point-of-sale material, signage, etc.
  • Fixtures
• Techniques to conduct effective shelving analysis
• How to maximize the financial payout of the shelving plan
• Effective and efficient implementation
• Key shelving tools, enablers
• Course application to tomorrow's business as a retailer and manufacturer
• Advanced Courses