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Most courses are held at the University of Arkansas campus in Fayetteville, Arkansas. Please check individual course listings for more details.
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Shopper Behavior & Loyalty Building
Course ID: MRKT201
Objectives
To provide an understanding of how shopper behaviors differ, how these different behaviors can help define shopper segments, and how these insights can be leveraged effectively to enhance the shopping experience and improve shopper loyalty.
Description
This course will introduce to participants the various methods and criteria by which shoppers can be segmented. It will address how different retail practices influence these various shopper segments and their behavior. In addition, this course will explore retail loyalty marketing programs and how they can attract, maintain and enhance the shopper/retailer bond.
Key Learning
- Shopper Behavior & Loyalty - Defined
- Shopper Segmentation - The Purpose & Approach
- Shopper Missions
- Demographics, Psychographics & Geodemographics
- Shopper Worth
- Shopper Product Orientation
- How to make actionable sense out of shopper missions
- Techniques to improve shopper retention and loyalty
- How shopper loyalty initiatives can be used as a competitive point of difference
- Loyalty program and the factors that affect their results
- How to apply the course learning tomorrow
- Advanced courses
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