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Dr. Traci Barrios

Dr. Barrios serves as principal on the design of the Business Development in Emerging Markets Program for Executive Education. She enthusiastically looks forward to sharing the latest insight on emerging global markets, including overviews of the history, culture, politics, and economic systems of countries that play an important role in developing economies worldwide.

She brings ten years of retail and consumer market research experience with industry leaders, Wal-Mart and The Nielsen Company. She now serves in a faculty role for Webster University’s MBA Program, Northwest Arkansas Community College’s Shewamaker Center for Workforce Technologies, and consults multinational organizations on business development, international infrastructure design, business expansion planning, category management, and global marketing strategies. 
 
Dr. Barrios has traveled extensively, living and working in more than 30 countries across 5 continents.  During her experience abroad, she has gained advanced competencies in New Business Development, Cross Cultural Communications, International Marketing, Merchandising, and Market Research.  This background has equipped her with a keen understanding of unique market dynamics, its impact on future strategic business development, and the usage of developmental business approaches.